On Nov. 6, 2007, the second digital novelty in China Summit Talk co-sponsored by AUTODESK China and e-works was held in Beijing.

Dr. Wu, managing director of Autodesk China Region, delivered a speech on “Gaining the prevalence of digital novelty technology and pushing Chinese manufacturing industry to upgrade.”

Chinese manufacturing industry gained world recognition over the past few years. But as link in the global industry, Chinese manufacturers only take the role of processing, which means that China not only takes a small part or the profit, but also are being faced with the problem of huge energy consumption. And the global buyers don’t have a strong recognition sense to China makes.

Mini Cooper, a brand that nearly disappeared in the last century, becomes very popular with the auto fans. Why? Dr. Wu pointed out that the key to Cooper’s success lies in people’s fashion need. Many products of this kind serve to satisfy people’s spiritual need. Digital novelty technology plays the key role in this respect.

About Autodesk

Autodesk, a leading 2D, 3D digital design and management software, provides supreme digital software service and solutions to manufacturers, engineering industry, and geography information industry. Since 1982, Autodesk has ushered in state-of-the-art 2D and 3D technologies that let customers visualize, simulate, and analyze the real-world performance of their ideas early in the design process. This gives the customers the flexibility to optimize and improve designs before actually executing them.

Autodesk customers not only see, but experience, their designs before they are real, empowering them to save time and money, improve quality, and foster innovation. For more information, please visit www.autodesk.com.cn.

(Autodesk, 3D design, 3D animation)