The term refers to employing 3D virtual digital technology in combination with the techniques of movies with the intention of guiding the subjects to have an overview of the architecture, during which process the designers’ ideas and the result are shown and even amplified. 。

 Greataction Shanghai mainly provides the following 3D services: production of overview graphic of buildings, animation for real estate project, 3D ads production for real estate projects, 3D animation promo making for buildings, animation for the bidding of land project, housing scenery animation, architecture animation, making of electronic brochures for housing details, virtual reality animation making for real estate.