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Known as 3D animation, it is a new technology appearing with the development of computer hardware and software technology in recent years. first, 3D computer animation software establishes a virtual world in the computer, designers design model and scene in accordance with the size and shape of the object, set trajectory model, virtual camera movements and other animation parameters according to the requirements, at last, specific materials render on the final model, and marked with lights. When all this accomplished, after the computer computes this automatically, the final picture is generated.
It is very useful in that 3D animation technology can simulate real objects. Because of its accuracy, authenticity and unlimited workability, and is being widely used in medicine, education, military, entertainment, and other areas. This new technology can give customers a fresh feeling in television advertising. 3D animation design can be used in advertising and special effects (such as explosions, smoking, rain, optical efficiency, crashes, deformation, or illusory scenes role, etc.), display advertising products, titles and so on.


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